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百家号18-08-0317:48
现在淘宝的趋势是，手淘首页流量将越来越占据更多的比例。但是还有很多新手小卖家面对形势一片迷茫，并不知道该怎么做才能提高手淘首页流量打造爆款。
因此今天这篇文章我就给大家介绍一个方便省钱，又能安全高效提高手淘首页流量的方法。
话不多说，还是先晒一组我的店铺数据：
这是我这个店铺手淘首页30天的数据，流量达到了30W+，算是我比较满意的，现在将一些经验传授给大家。
一、 首页流量获取原理
要做好手淘首页流量，首先，我们要明确首页流量获取，是基于什么样的原理，以及内在逻辑是怎样的。
1. 图片
图片越能与买家预期相符，就越容易出现在手淘首页的猜你喜欢。淘宝会先用大数据了解买家的需求和偏好，然后把相似的图片推送到买家的猜你喜欢中。因此，想要赶超竞争对手，给大家介绍一个方法，可以利用拍立淘，将自己做的主图与竞争对手主图相对应，在数据比竞争对手好的基础上，就可以快速抢占竞争对手的流量。
2. 价格
在价格上要与竞争对手接近。
3. 标题
标题跟优秀竞争对手的越接近，越容易获得展现。
4. 评价
在评价上也需要多花费心力，尤其是评价中的晒图，无论是哪一个类目，销量排名靠前的宝贝晒图一定都做得很好。在做晒图的时候，可以举行前几名晒图免单的活动，但是对晒图要有一定要求，图片要好看，晒多张图片，让朋友点赞等都可以拥有获奖机会。
5. 详情页
跟主图一样，浏览同类型的详情会优先抓取。但跟主图不同的是，详情页着重需要在文字上下功夫。
除此之外，浏览次数、浏览深度、以及收藏加购和成交都对流量抓取产生影响。
二、准备条件
想要获得比对手更多的流量，就要在正式操作之前做大量准备，有三个方面的条件在操作前需要好好总结和分析。
1. 行业类目总趋势
有一些类目是没有手淘首页流量的，而有手淘首页流量的类目，在整个行业都处于下滑期时，也是很难上手淘首页的，所以要随时关注生意参谋。在生意参谋市场行情商品店铺榜的行业粒度里，选择商品流量榜，点击查看详情，就可以看到这个行业是否有手淘首页流量。
比如我打开一个类目是牛肉店铺的生意参谋，按照以上操作，发现该类目有手淘首页流量，说明这个行业可以上手淘首页。行业没有手淘首页流量的，就不用浪费时间和精力去做手淘首页流量了。
2. 店铺条件
要操作这个玩法，对店铺是有一定要求的。
（1）店铺的风格要统一，要有特点；
（2）达到2钻以上；
（3）店铺目前没有违规和处罚记录；
（4）店铺DSR要好。
3. 宝贝条件
一个宝贝最终能不能爆起来，是由多方面决定的。
（1） 首先是主图点击率要好。图片品质高，营销文案少，至少达到行业平均点击的1.5倍以上，所以这就需要事先在直通车里测好图，具体的测图方法我之后的文章会给大家讲，简单来说就是要将多张主图放入直通车里测试，最后选择点击率最高的图片作为宝贝主图。
（2） 收藏加购也需要通过直通车测试，要高于行业的平均值。
（3） 做好宝贝标题。
（4） 要做一定的转化率和基础销量，没有基础销量的话，流量进来之后宝贝难以获取转化，而且会影响后面流量的获取。
三、 详细实操步骤
下面我会一步一步为大家讲这个方法的实操
1. 第一步：圈定好人群
（1） 老用户。老用户永远是我们用来做数据和进行推广的最好人群。有浏览历史，曾经购买过，对店铺或者宝贝有收藏的都是老用户。这些老用户的所有标签我们都需要掌握好，包括性别、年龄、地域和信誉。
（2） 如果没有老用户资源，那就只有找人进行操作，注意在操作之前，要先让他们收藏加购打好人群标签。
2. 第二步：入池
并非所有的宝贝都能获取手淘首页流量，能否获取其流量，取决于你的宝贝是否进入了手淘首页的流量池。所以第二步，我们要先让宝贝入池。
（1） 入池前准备
先给宝贝做好80个左右的基础销量，做好宝贝的主图点击、收藏加购和标题等，同时，DSR要整体上涨，店铺等级达到2钻以上。
怎么确定基础销量：
在生意参谋的行业粒度里，找到一个手淘首页流量不错的宝贝，观察宝贝花了多少天时间手淘首页流量开始起爆，并计算出这几天的支付件数，然后围绕这个数值去确定基础销量。
（2） 入池方法
入池方法主要有三个：直通车、钻展以及人工补单。钻展我就不做重点讲了，因为对大多数卖家来说不具有太大参考性。
直通车：要获取手淘首页流量，直通车需要开定向，要选择智能出价，采用行业均价，注意猜你喜欢的溢价要设置300%，日限额最开始100元足够。
人工补单 关键词：前四天操作全标题和半标题，做浏览和收藏加购，不做转化，这样能做好关键词权重。浏览：主要是浏览优秀同行，要求是要属性和价格相似，目的是给浏览帐号和自己的店铺打标。浏览后：按30%的比例做收藏加购。打标技巧：用精准长尾词搜索，搜索后点击5个直通车里的宝贝，然后退出手淘，再次进入手淘后，就会发现标签已经顺利打上。
（3） 判断是否入池
手淘首页访客数至少在100以上。如果是大类目或者大店铺，手淘首页访客数至少在300以上。
3. 第三步：做基础销量
最后一步，是做基础销量。主要从操作入口和时间入手。
（1）操作入口
淘宝群聊：发红包、发微淘、发拼团等方法都可以。淘宝群聊的人群都是精准的。
拍立淘：前三天通过PC端做，后面用无线端，注意上传细节图，并且形成差异化。
猜你喜欢：第一次用精准长尾词，浏览同行宝贝时属性、风格、价格都应该在考虑范围内，除了收藏加购自己的宝贝之外，还要收藏加购同行的宝贝。
在猜你喜欢找到自己的宝贝之后，先加购物车再下单，适当控制坑产，做一点大单。
（2）操作时间
第一周：主要做基础数据和复购率，同时用户体验在第一周也是需要考虑的。
第二到第三周：先入池，第8天开始操作首页。观察实时数据，根据数据做递增。手淘首页流量达到200以上后，选择在高峰期成交。
随着首页订单的增长，搜索订单减少，访客减少到平均值，转化率控制在行业优秀水平。整个操作周期要持续7到14天。流量就会很快爆起来。
今天的内容就为大家介绍到这里。最常用的拉升手淘首页流量的方法是开直通车定向，不过有的卖家反应直通车的投入实在是太大，因此给大家介绍了这个成本相对较小的方法。希望这篇文章能给大家带来帮助
Baijia No. 18-08-0317:48
Now the trend of Taobao is that the flow of manual Taobao homepage will occupy more and more proportion. But there are many novice sellers confused by the situation, do not know how to improve the flow of home page to create explosions.
So today, I'll introduce you a convenient and cost-effective way to improve the flow of hand-cleaning homepage.
Let's not say much. Let's start with a set of my store data.
This is the 30-day data of my shop's homepage. The flow has reached 30W+, which is quite satisfactory to me. Now I will pass on some experience to you.
I. Principle of Home Page Traffic Acquisition
To do a good job of hand-cleaning homepage traffic, first of all, we need to clarify what kind of principle the homepage traffic acquisition is based on and what kind of internal logic is.
1. pictures
The more consistent the picture is with the buyer's expectations, the easier it will appear on the home page of the manual search to guess what you like. Taobao will first use big data to understand the needs and preferences of buyers, and then push similar pictures to buyers to guess what you like. Therefore, if you want to catch up with your competitors, you can introduce a method. You can use Pai Li Tao to match your own maps with your competitors'maps. On the basis of better data than your competitors, you can quickly seize the flow of competitors.
2. price
Be close to competitors in price.
3. title
The closer the title is to a good competitor, the easier it will be displayed.
4. evaluation
In the evaluation, we also need to spend more effort, especially in the evaluation of the drawing, regardless of which category, the top-selling baby drawing must do well. When making a photo, you can hold the activities of the first few photo-free sheets, but you must have a certain requirement for the photo, the picture is good-looking, many pictures are sunned, so that friends can have a chance to win the prize.
5. details page
Like the main map, browsing the same type of details will be preferred. But unlike the main picture, the details page focuses on the text.
In addition, the number of browses, the depth of browsing, as well as collections and purchases and transactions have an impact on traffic capture.
II. Preparatory Conditions
If you want to get more traffic than your competitors, you need to make a lot of preparations before the formal operation. There are three conditions that need to be well summarized and analyzed before the operation.
1. General Trends of Industry Categories
There are some categories that do not have homepage traffic, and those that do have homepage traffic, when the whole industry is in a downturn, it is also very difficult to start looking for homepage, so we should always pay attention to business staff. In the industry granularity of the business staff market commodity shop list, select the commodity flow list, Click to see the details, you can see whether the industry has the hand to clean out the home page traffic.
For example, I opened a category of beef shop business staff, according to the above operations, found that this category has manual home page flow, indicating that the industry can start to clean up the home page. If the industry does not have manual homepage traffic, it does not need to waste time and energy to do manual homepage traffic.
2. Shop Conditions
To operate this method of play, there is a certain demand for shops.
(1) The style of the shop should be unified and characterized;
(2) more than 2 drills;
(3) At present, there is no record of violation and punishment.
(4) Shop DSR is better.
3. Baby Conditions
Whether a baby can finally explode depends on many aspects.
(1) First of all, the click-through rate of the main map is good. Picture quality is high, marketing copy is small, at least 1.5 times the average click of the industry, so it needs to be measured in advance in the through train, specific mapping methods I will tell you later articles, in short, it is to put multiple main maps into the through train test, and finally choose the picture with the highest click-through rate as the baby main map.
(2) Collection plus purchase also needs to pass through the through-train test, which is higher than the average of the industry.
(3) Do a good job of baby title.
(4) To achieve a certain conversion rate and basic sales, without basic sales, it is difficult for babies to obtain conversion after the flow comes in, and it will affect the subsequent flow acquisition.
3. Detailed practical steps
Next, I'll talk about the practice of this method step by step.
Step 1: Identify the crowd
(1) Old users. Old users are always the best people we can use for data and promotion. There are browsing history, have bought, store or treasure collection are old users. We need to master all the labels of these old users, including gender, age, geography and reputation.
(2) If there is no old user resources, then only find someone to operate, pay attention to before the operation, first let them collect, buy and place a good crowd label.
Step 2: Enter the pool
Not all babies can get the flow of hand-Tao homepage. Whether they can get the flow depends on whether your babies enter the flow pool of hand-Tao homepage. So the second step, we have to let the baby into the pool first.
(1) Prepare before entering the pool
Firstly, we should do about 80 basic sales for babies, do a good job of babies'main map clicks, collections, purchases and titles, etc. At the same time, DSR should increase as a whole, and the shop level reaches more than 2 drills.
How to determine the basic sales volume:
In the industry granularity of business staff, find a babe with good homepage traffic. Observe how many days it took babe to start the homepage traffic, calculate the number of payment items in these days, and then determine the basic sales around this value.
(2) Pool entry method
There are three main ways to enter the pool: through train, drilling and exhibition, and manual reimbursement. drill |
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发表于 2019-2-21 17:53:58