拼多多流量入口全方位解析，我是这样做的....

tecong

首先我们来了解一下拼多多的主要流量入口
主要流量入口：搜索排名、类目排名、活动、多多进宝等等。。。
拼多多搜索规则详解
1、搜索权重构成
2、关键词匹配的四大逻辑
3、如何设置标题关键词
做拼多多搜索，只有做有效的销量和有效的评价才能累计加权！！！
那我们看看下面的导图：



根据做淘宝8年搜索的经验来有计划地测试拼多多搜索规则其实并不难，虽然最近拼多多搜索加入了所谓的千人千面（初级版，千万别套用淘宝的千人千面），很多淘宝大哥会说拼多多是10年前的淘宝，我就想说赚钱何等容易呀，能赚到钱的猫才是好猫，接下啦我们剖析一下评多多搜索权重，核心的考核维度其实一直没变~
拼多多搜索权重要点：
1. GMV，也就是坑产
(1) 近1天GMV：权重最高，大类目会根据每小时的GMV产值排位波动
(2) 近3天GMV：权重很高
(3) 近7天GMV：略有权重
(4) 近30天GMV：几乎无权重
2. 点击率：这一点很好理解，平台流量有限，点击率越高说明你的产品流量利用率越高，自然给你加权！一般的类目3%的点击率算是合格
3. 转化率：跟点击率的道理一样，你转化好流量利用率高，自然给你更好的位置，转化率一般达到行业均值的1.5倍算是优秀；
4. 产品类目属性符合度：标题、类目、属性相关度；
5. 有效销量：这个是重中之重，有效的销量才有加权，无效的销量自然没权重！
那我给大家一张思维导图，避免过滤评价的一些方法，给派友们整理出来啦。

 
 
以上是最核心的考核指标，当然还包括单品描述评分，品质退货率，纠纷率，店铺评分等，但是这些影响都是微乎其微，核心指标还是以上的5点，那我们要怎么做呢？
只有有效的销量才能是有效的链接加权，有效的销量最重要的考核指标就是评价有没有过滤，如果评价被过滤了，那就是无效销量，也自然不会有权重！！！
 最后跟大家聊聊拼多多的场景推广，为什么先讲场景不讲搜索呢，相信老司机们都知道啦，目前评多多和某宝还真的有点不同，拼多多的直通车做的是一些辅助搜索流量的作用，而某宝的话真的有办法通过直通车推起一个爆款，还有一点就是场景推广的ppc较低，操作起来更简单易懂，roi要提升相对来说也比较容易入手。
那我将从下面两个维度给大家进行讲解：
1、场景推广的原理
2、运营与精细化



First of all, let's check out the main traffic entry for the Sputnik.
The main traffic entrance: search rankings, category rankings, activities, many treasures and so on. And ... And ...
Spell more search rules.
1, search weight composition
2, the four major logic of keyword matching
3, how to set the title keyword
Do a lot of search, only to do effective sales and effective evaluation can accumulate weight! Hey! Hey!
Let's take a look at the following guide:
According to the experience of doing Taobao's eight-year search, it is not difficult to systematically test the multiple search rules. Although the so-called thousand thousand thousand faces have been added recently(the first edition, do not apply the thousand thousand faces of Taobao), Many Taobao big brothers will say that more than 10 years ago Taobao, I would like to say how easy to make money, the cat that can earn money is a good cat, then we analyze the review of more search weights, the core assessment dimension has not changed.
The most important points of the search power:
1. GMV, which is pit production.
(1) GMV for the past 1 day: The highest weight, the large category will fluctuate according to the GMV output value per hour
(2) GMV for the last 3 days: High weight
(3) GMV for the last 7 days: slightly weighted
(4) GMV for the last 30 days: Almost no weight
2. Click rate: This is very easy to understand, the platform traffic is limited, the higher the click rate indicates that the higher your product traffic utilization rate, naturally give you weight! A 3 % click-through rate for a typical category is considered eligible.
3. Conversion rate: as with the truth of the click-through rate, you transform the high utilization rate of traffic, naturally give you a better position, conversion rate generally reaches 1.5 times the industry average is excellent;
4. Product category attribute conformity: title, category, attribute correlation;
5. Effective sales: This is the most important, effective sales are weighted, invalid sales do not have weight!
So I give you a mental map, avoid filtering some of the evaluation methods, for the party friends sorted out.
The above are the core assessment indicators, of course, including the single product description score, quality return rate, dispute rate, store score, etc., but these effects are all minimal, the core indicator or above 5 points, so what are we going to do?
Only the effective sales volume can be an effective link weighting. The most important assessment indicator for effective sales volume is whether the evaluation has filtering. If the evaluation is filtered, it is invalid sales volume, and naturally there will be no weight! Hey! Hey!
Finally, talk to everyone about the promotion of more scenes, why do not talk about the scene search first, I believe that the old drivers know that the current evaluation and a treasure is really a little different. The more through trains do some of the auxiliary search flow, and a treasure's words really have a way to push an explosion through the through train. Another point is that the PPC promoted by the scene is lower and the operation is easier to understand. Roi promotion is relatively easy to start with.
So I'm going to show you from the following two dimensions:
1, the principle of scene promotion
2, operation and refinement